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About us


Our Mission:
PhoneStrap
to the World Cordially

We work hard for you keeping in mind this words. This does not mean just to sell well phone straps all over the world. We think that one Phone Strap is a tiny toy or pettit accessory for a person but it has an infinite loveliness maybe he longs for. This is What we are all about. "From Japan to you, we bring Straps to you with Love"
Strapya International Team, Strapya Next

About Strapya Next and Strapya World STRAPYA Next
Company History
We Strapya Next Co., Ltd. has been the NO.1 company in Cell Phone Accessory Business since 1998. Atsushi Higuchi, the C.E.O. and the founder, started StrapYa out of nothing. Phone Straps & Phone Accessories were good marchandises millions of consumers would be attracted. However, attaching Straps to cell phones became very usual, not outstanding, in Japan. It used to be fashionable and really standing out. The market had been saturated, there were 10 thousands kinds of Straps were in the market. People were losing their motivations to pick up their favorite ones at hundreds of brick and mortar stores. Then, he came up with an idea that selling K-tai items on the Internet would be a great business, sensitive people for the current of time should be fond of it. Thus, StrapYa was founded in 1998.
StrapYa Success History Table
1998/May Macrowill Co. Ltd, previous company of StrapYa, was founded.
Jun Our memorial first website (Japanese) was opened, there were only 30 items.
Oct Macrowill cyber store carried over 400 items.
1999/Aug Japanese bigeest shopping mall "Rakuten Market" StrapYa was launched.
Sep Our Present C.O.O., Mr. Kitamura, joined and start selling for mass consumers.
Nov Confectionary Gift Shop "Akaimi" was established in Rakuten Market.
2000/Feb
-Jun		 Animation Figure Straps sold like hotcakes on e-bay & Yahoo Auction(no website for overseas at the time, just for research). Tomonari Higuchi, present International Sales Manager, were aware of fabulous sum of potential needs around the world.
2001/Mar StrapYa mobile site was set up. Mr. Takahashi, Special Tecnical Manager, joined.
Sep StrapYa English Site was finally made up! Mr. Torii bacame the store manager.
2002/Jul StrapYa i-mode site, ez-web site, J-phone site were opened respectively.
May-Dec Atsushi higuchi, C.E.O. Started showing off StrapYa on TV, Magazines and mails.
2003/Feb Tomanari Higuchi opened the New English StrapYa and expanded the store scale.
April Yahoo Shopping (Japanese) StrapYa was greatly opened by Yuji Omata.
May Akaimi web owener, Kaori Iwata, set up the second store on Yahoo Shopping.
2004/Jan Web Master, Akira Takasugi joined and opened Japanese Yahoo Auction.
Jan Doestic Wholesale Mg. Hiroshi Nakai became our crew and broadened the sales.
Jan. 30th For Billions of people, Tomonari Higuchi renewed StrapYa English site again!!
Mar. 24th Jewel Pops.com, Jewelry specialty store opened.
2005/ Apr. Miss Hukuzawa (yuuki) joined in Strapya Team, International Dept. to serve you!
Jun. 1st Strapya Design Office is opened in Tokyo, Aoyama.
Jul Marimo (spherical Moss) Phone Strap relesased and has recorded smash hit!
Dec 140,000 pairs of Bojobo Wishing Dolls sold and hit our best selling record!
2006/ Apr Achieved US$8.0M Annual Sales Total in 05-06 fiscal year
Apr Strapya Domestic/ International Fulfillment center opened in Kashiwa Chiba
May Renewed Company Name, Trademark: Strapya Next Co., Ltd.
Jul. 9th Our flagship international website, Strapya-World opened.
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