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Strapya World
Top 10 Best Sellers
from November 2009 |
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About Us
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Welcome to Strapya World, folks! :D)
Strapya World is the int'l division of StrapyaNext Co., Ltd. StrapyaNext
is a company based in Japan, specializing in selling Japanese cell phone
charms and gadgets to the world. We were a small business entity Atsushi
Higuchi started alone in his 6-square room in 1998. Now we carry over 15,000
kinds of mobile charms delivering you "up-to-date Japan cool/ kawaii
culture" w/ more than 60 hard workers in the office. This page is
about our company & its history. If you have plenty of time, enjoy
reading and get familiar with us! |

Tomonari Higuchi
(tomo), Mgr. Intl Dept.,
StrapyaNext Co., Ltd. |
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| About Strapya World |
www.strapya-world.com is the international division of the No.1 online
cell phone strap (accessory) store in Japan, Strapya Next Co., Ltd. Strapya
Next was founded in 1998 by Atsushi Higuchi. Attaching a cell phone charm
to a cell phone has become a part of the Japanese culture in the last decade.
At Strapya World, we provide the most amount of cell phone straps on top
of a lot of other cell phone accessories in the world. Our main goal is
to bring a smile and happiness, on top of a little taste of Japanese culture
into your everyday life. "From Japan to you, We Bring Cell Phone Straps
to you with Love" has been our motto at Strapya World, meaning we
treat each and every single customer of ours with respect and love. With
this motto and the support from our loyal Strapya World customers, Strapya
World has become the best selling online cell phone accessory store in
the world. In 2009, Strapya World is building a brand new office in China,
which is the first office of Strapya's outside of Japan in its history.
In the next couple of years, Strapya World is planning on expanding throughout
the world to spread the Japanese culture called cell phone straps around
the world. Whether this is your first time on our website or the 1,000th
time, we are very excited that you are visiting Strapya World!
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Strapya World Awesome Location
| Our headquarters location, Japan. *currently, no brick and motor stores. |
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| History & Evolution of Strapya World |
| 1998/May |
Macrowill Co. Ltd, previous company of StrapYa, was founded. |
| Jun |
Our memorial first website (Japanese) was opened, there were only 30 items. |
| Oct |
Macrowill cyber store carried over 400 items. |
| 1999/Aug |
Japanese biggest shopping mall "Rakuten Market" StrapYa was launched. |
| Sep |
Our Present C.O.O., Mr. Kitamura, joined and start selling for mass consumers. |
| Nov |
Confectionary Gift Shop "Akaimi" was established in Rakuten Market. |
2000/Feb
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Animation Figure Straps sold like pancakes on e-bay & Yahoo Auction(no
website for overseas at the time, just for research). Tomonari Higuchi,
present International Sales Manager, were aware of fabulous sum of potential
needs around the world. |
| 2001/Mar |
StrapYa mobile site was set up. Mr. Takahashi, Special Technical Manager,
joined. |
| Sep |
StrapYa English Site was finally made up! Mr. Torii became the store manager. |
| 2002/Jul |
StrapYa i-mode site, ez-web site, J-phone site were opened respectively. |
| May-Dec |
Atsushi higuchi, C.E.O. Started showing off StrapYa on TV, Magazines and
mails. |
| 2003/Feb |
Tomanari Higuchi opened the New English StrapYa and expanded the store
scale. |
| April |
Yahoo Shopping (Japanese) StrapYa was greatly opened by Yuji Omata. |
| May |
Akaimi web owner, Kaori Iwata, set up the second store on Yahoo Shopping. |
| 2004/Jan |
Web Master, Akira Takasugi joined and opened Japanese Yahoo Auction. |
| Jan |
Domestic Wholesale Mg. Hiroshi Nakai became our crew and broadened the
sales. |
| Jan. 30th |
For Billions of people, Tomonari Higuchi renewed StrapYa English site again!! |
| Mar. 24th |
Jewel Pops.com, Jewelry specialty store opened. |
| 2005/ Apr. |
Miss Hukuzawa (yuuki) joined in Strapya Team, International Dept. to serve
you! |
| Jun. 1st |
Strapya Design Office is opened in Tokyo, Aoyama. |
| Jul |
Marimo (spherical Moss) Phone Strap released and has recorded smash hit! |
| Dec |
140,000 pairs of Bojobo Wishing Dolls sold and hit our best selling record! |
| 2006/ Apr |
Achieved US$8.0M Annual Sales Total in 05-06 fiscal year |
| Apr |
Strapya Domestic/ International Fulfillment center opened in Kashiwa Chiba |
| May |
Renewed Company Name, Trademark: Strapya Next Co., Ltd. |
| Jul. 9th |
Our flagship international website, Strapya-World opened. |
| Jul |
Miss Marimo Oosasa joins the Strapya Team, International Dept. |
| 2007/Apr |
Strapya introduces the "ZERO" series. |
| July |
Opens up the Strapya Next Amazon Division. |
| Sep |
System Division Project officially begins at Strapya Next. |
| 2008/Feb |
Develops the world's first ever solar energy cell phone charger called
Solar Charge eco. |
| May |
System Division develops a software called, "Next Engine". |
| Jun |
Miss Shirly Teng joins the Strapya Team, International Dept. |
| Oct |
www.strapya-world.com's renewal is completed. |
| Dec |
Strapya World marks all-time best income profit in its history. |
| 2009/Mar |
Kosuke "FKO" Fujii joins the Strapya Team, International Dept. |
| Jun |
Strapya World expands to China. Building its first international office
in Shanghai, China. |
| Jun |
Seiji "Shining Field" Kouno joins the Strapya Team, International
Dept. |
| Jun |
Tomonari Higuchi and Shirly Teng relocates to Shanghai, China. |
| Sep |
Miss Haruka Riri joins the Strapya China Team |
| Sep |
Eiko Ryo joins the Strapya China Team |
| Sep |
Tomo and FKO set the highest BtoB sales record in company history. |


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